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Crossing the Chasm:
Marketing and Selling High-Tech Products to Mainstream Customers
by
Geoffrey A. Moore
,
Regis McKenna
ISBN
0887307175 / 9780887307171 / 0-88730-717-5
Publisher
HarperCollins Publishers
Language
English
Edition
Softcover
Tags
business
business-strategy
change
church-planting
communication
computer
consumerism
entrepreneurship
innovation
leadership
management
marketing
mission
non-fiction
nonfiction
sales
startup
strategy
technology
words
work
Book summary
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