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Crossing the Chasm:
Marketing and Selling High-Tech Products to Mainstream Customers
by
Geoffrey A. Moore
,
Regis McKenna
ISBN
0060517123 / 9780060517120 / 0-06-051712-3
Publisher
Harpercollins
Language
English
Edition
Softcover
List price
$17.95
Tags
business
business-strategy
change
church-planting
communication
computer
consumerism
entrepreneurship
innovation
leadership
management
marketing
mission
non-fiction
nonfiction
sales
startup
strategy
technology
words
work
Book summary
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